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Ambition Today: Rob Principe, Founder & CEO of Scratch On Partnering With Jam Master Jay of Run-D.M.C., The Future Of Music, And The Rise Of The DJ

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Rob Principe, CEO of Scratch Music Group

Episode nine of Ambition Today finds us with the King of the DJ's, Rob Principe, the Founder & CEO of Scratch Music Group.

Young Rob Principe with Run-D.M.C.

Growing up on Long Island as a child Rob loved music, especially Run D.M.C.  One day the popular music group happened to sit down next to him on a plane as he was traveling to a tennis tournament. Afterword he took a picture with the group. Fast forward years later Rob had founded Scratch Music Group and after some hustle, Rob would show this very picture to Jam Master Jay of Run-D.M.C. in a greenroom at the Letterman Show in New York City while pitching him his vision. Jam Master Jay was in and together they co-founded the Scratch DJ Academy. I found Rob's story to be pretty incredible. During this episode we go over the history of Scratch as well as: 

  • What is it like meeting your childhood hero's.

  • How Rob and Jam Master Jay of Run-D.M.C. co-founded the Scratch DJ Academy.

  • The importance of building credibility when building your initial startup's team.

  • Recognizing that defining inspirational moment in your life that changes the path your on.

  • How Aerosmith and Run-D.M.C. came to collaborate on "Walk This Way".

  • The moment when your startup becomes and feels real to you as the founder.

  • Converting your initial traction into a paid business model.

  • The importance of moving the chains over and over during the early years of your startup.

  • The future of DJ'ing and Music

  • How Music Festivals became so popular.

Ambition Today Question of the Day:

Do you think childhood plays a role in defining who people become?

Be sure to listen and subscribe to Ambition Today in the iTunes Store for iOS and on Stitcher for Android


Links from this episode: 

Who should I interview next?  Please let me know on Twitter or in the comments. Do you enjoy this podcast? If so, please leave a short review in the comments below.  It keeps me going…

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