Building a product that people like is hard, and building a product that people love is even harder. Last week I recorded the webinar above with two of our excellent Founder Institute New York mentors: Patrick Schoonveld and Alberto Escalarte!

Through the video both Patrick and Alberto discuss how to better understand, discover and interpret customer pain points. Along with how to use those insights to inform your product development. They also answered several questions from the audience by suggesting many tools, software, and tips to help you think about how you are building your product today. Click play on the video above to watch now.

Alberto Escarlate - CTO, Throwing Fruit

Alberto Escarlate is a mix of entrepreneur, product strategist, investor, designer and professor. Before joining Throwing Fruit he was the CEO of Paris-based startup FileChat and before that worked as a VC at the Collaborative Fund. Alberto co-founded Causely (f.k.a. Sojo), a company that provides joyful and accessible ways for people to join with others to do lasting social good. Throughout his career he has led a number of digital products for companies including AT&T, Delta, General Motors, IBM and Kraft Foods.

Patrick Schoonveld - Product Management Director, Criteo

Product management leader with over 15 years of experience across the full lifecycle of software product development. From assessing the market opportunity to launch and on to growth, his passion is building great software products and businesses.